Zaliana manufactures in Peru and distributes across Europe from a Spain-based warehouse. The existing storefront wasn't built for that split geography, and it showed in cart abandonment.

We rebuilt the shopping experience around fast page loads, honest shipping estimates, and a checkout that doesn't punish international customers.

Cross-border fashion retail has unforgiving margins for friction. The audit surfaced:

• Checkout abandonment concentrated at the shipping-cost step
• No real-time inventory sync between manufacturing and storefront
• Slow page loads on mobile, where most traffic originated

We prioritized speed and shipping transparency over adding new merchandising features.

• Rebuilt product pages as static-first with edge caching
• Surfaced shipping cost and delivery window before checkout, not after
• Connected the storefront directly to the Peru-side inventory feed

The rebuild shipped ahead of a seasonal campaign and held up under the resulting traffic spike.

• Checkout abandonment dropped meaningfully at the shipping step
• Mobile page load times cut by more than half
• Inventory mismatches during the campaign dropped to near zero

Removing surprise cost at checkout mattered more than any visual redesign — the biggest wins were often the least glamorous fixes.